The B2B Marketing & Sales Podcast
A podcast for B2B marketing and salespeople. Hosted by THE Dave Loomis, author of "Marketing is Everything We Do," and Steve Miller, aka Kelly's Dad and author of UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition," they share real, implementable advice for attracting, converting, and keeping high-quality clients, and clearly separating you from the competition. Whether you're a startup or an established business, learn the most effective online and offline tools, killer branding tactics, lead generation and customer retention tactics that work today. Send your questions to podcast@theadventure.com.
Connect with Dave and Steve:
https://www.linkedin.com/in/steveamiller/
https://www.linkedin.com/in/davidloomis/
Episodes
84 episodes
Ending on a high note: Why we're breaking up with our podcast (but not with each other)
In this episode of the B2B Marketing and Sales Podcast, co-hosts Steve Miller and David Mayo Loomis announce the end of their successful podcast. They reflect on their achievements, including reaching the top 10% of podcast downloads worldwide....
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Episode 85
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46:49
From Lemonade Stands to Business Success: Entrepreneurial Ventures and Lessons Learned
In the penultimate episode of the B2B Marketing and Sales podcast, Steve Allen Miller, David Mayo Loomis, Michelle Jones, and Kay Miller discuss their upcoming projects and reflect on past episodes. Topics include the future of B2B sales and ma...
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Episode 84
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46:53
Building a Strong Brand Promise: The Role of Recognition in Customer Decision-Making
Dave and Steve discuss the importance of a powerful brand promise and its impact on customer behavior. They emphasize that your branding promise goes beyond just awareness, it involves understanding the uniqueness of your company and its produc...
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Episode 83
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41:14
Ikigai Unveiled: Ancient Japanese Wisdom for Modern Success
In this podcast episode, Steve and Dave discuss the Japanese concept of "ikigai" and its application to personal and business goals. They explore the idea of finding fulfillment and success at the intersection of passion, skills, economic viabi...
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Episode 82
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39:55
Creating a revenue-generating website: The key to attracting and converting customers
In this podcast episode, Steve Miller hosts Tom Malesic, a serial entrepreneur and founder of EZ Solution and EZ Marketing. The discussion centers around the importance of a company's website in generat...
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Episode 81
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49:59
Can B2B Influencer Marketing Revolutionize Your Business?
In this podcast episode, Steve Miller and David Mayo Loomis discuss the role of influencer marketing in the B2B sector. They highlight that influencer marketing, traditionally associated with B2C, has always existed in B2B in forms such as lead...
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Episode 80
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38:35
Rocket Science, Barbie Parties, and Marketing Magic: Inside the Uncopyable Demand Blueprint
In this episode, Steve and the host discuss a new term, the "Distinctive Demand Blueprint," and discuss the importance of being distinctive in marketing. The conversation also touches on the use of AI in research and analysis, the concept of de...
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Episode 79
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54:27
Trade show marketing and VOC: A deep dive into customer insights and perspectives
In this podcast episode, Steve Miller and David Mayo Loomis discuss the importance of the voice of the customer (VOC) in trade show marketing. They emphasize the need to shift focus from sales to understanding customer needs and perspectives. T...
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Episode 78
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45:22
Unleashing the Superpower of Storytelling in Marketing
In this podcast episode, Steve Miller and David Mayo Loomis discuss the power of storytelling in marketing and personal branding. They emphasize the human-to-human factor in business and the importance of a company's origin story. They also tal...
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Episode 77
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45:26
The Trust Equation: Unlocking the Key to Lasting Business Connections
In this episode of the B2B Marketing and Sales Podcast, hosts Steve Miller and David Mayo Loomis discuss the importance of trust in business relationships. They explore the idea that people do business with those they know, like, and trust, sha...
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Episode 76
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35:41
The Importance of Creativity and Innovation in B2B: Differentiating, Adding Value, and Fueling Growth
In this podcast episode, hosts Steve Miller and David Loomis discuss the importance of fostering creativity and innovation in B2B organizations. They talk about the pitfalls of complacency and the need for continuous improvement and risk-taking...
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Episode 75
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46:46
What’s Workplace Design Have to Do with Marketing?
Megan Spinos is Senior Director of Workplace Design at Deloitte. She will be helping Deloitte with their own work spaces to assure they facilitat...
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Episode 74
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36:26
The Most Powerful Tool for Personal Branding: Writing a Book
In this podcast episode, Steve Miller and John Feldman discuss the value of writing a book for personal branding and standing out in a competitive market. They highlight how being an author sets you apart from others and demonstrates your commi...
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Episode 73
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43:56
Can Obscure Content Marketing Help You Stand Out in a Cluttered Market?
In this podcast episode, Dave Loomis and Steve Miller discuss the concept of obscure content marketing (OCM) as a way to break through the clutter of regular content marketing (RCM). They share examples and strategies for creating personalized ...
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Episode 72
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46:46
How Messaging Helps You Become the Obvious Choice
In this podcast episode, Steve Miller interviews Ryan Rhoten, the author of "Career Kred," about personal branding and improving one's online presence. They discuss Ryan's journey in discovering a drug dealer with the same name appearing in Goo...
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Episode 71
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54:57
Explore TikTok's Potential for Your Business
In this podcast episode, Steve Miller and David Mayo Loomis discuss the potential of TikTok as a B2B marketing platform. David shares his experience with TikTok and explains how the platform has evolved to cater to micro-interests. They discuss...
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Episode 70
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41:58
Leadership Lessons for B2B Marketing
In our conversation, Dave interviews Scott Allen. They discuss several leadership principles that apply to anyone in B2B marketing and sales in any part of their career. Grab a pen because you’ll want to write down some of the amazing quo...
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Episode 69
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44:04
How to be Uncopyable Profitably
In this engaging conversation, Steve Miller, aka Kelly's Dad and Marketing Gunslinger, sits down with Ruth King, a renowned profit and wealth guru. Ruth, who has an MBA in finance from Georgia State University, is passionate about helping busin...
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Episode 68
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41:26
Prompt Engineering: The New Superpower in AI-Driven Marketing
This episode emphasizes the concept of "prompt engineering," which Dave and Steve define as a superpower that is evolving every day. They discuss the use of AI, like Chat GPT 4, and their potential in providing accurate information or performin...
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Episode 67
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54:24
The Hidden Joys of Writing and Publishing a Book
Mary Rose is the Founder of Star Maker Marketing (formerly Maguire Copywriting) and creator of the book-writing program, "BOOK It!" Star Maker Marketing offers business owners and thought leaders the opportunity to share their expertise with gh...
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Episode 66
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42:22
How to Think and See VERY Differently - with Jim Gilmore!
In this episode, our intrepid marketing explorer, Dave "The Voice" Loomis, interviews one of the marketing world's most famous marketing thinkers, Jim Gilmore.Jim is the co-founder of the Strategic Horizons consulting firm as well as th...
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Episode 65
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43:31
AI: The Rise of the Machines?
In this podcast episode, we explore the most valuable lesson we can learn from the advancements in AI technology. Brace yourself for a mind-bending question: Are we all "Unconscious Incompetents" when it comes to AI? Join us as we unravel the m...
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Episode 64
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53:06
The Future of B2B Marketing is AI…and Real People!
Peter Boatwright is a professor of marketing and new products at the Tepper School of Business at Carnegie Mellon University, where he is also the Director of the Integrated Innovation Institute. Peter is the co-author of two outstanding ...
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Episode 63
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43:40
Content Marketing - Public Speaking & Direct Mail
Welcome to the latest episode of the B2B Marketing and Sales Podcast! Today, our awesome co-hosts Dave Loomis and Steve Miller are once again chatting about the power of content marketing. They're spilling the beans on their own experiences wit...
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Episode 62
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41:17
