The B2B Marketing & Sales Podcast
A podcast for B2B marketing and salespeople. Hosted by THE Dave Loomis, author of "Marketing is Everything We Do," and Steve Miller, aka Kelly's Dad and author of UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition," they share real, implementable advice for attracting, converting, and keeping high-quality clients, and clearly separating you from the competition. Whether you're a startup or an established business, learn the most effective online and offline tools, killer branding tactics, lead generation and customer retention tactics that work today. Send your questions to podcast@theadventure.com.
Connect with Dave and Steve:
https://www.linkedin.com/in/steveamiller/
https://www.linkedin.com/in/davidloomis/
The B2B Marketing & Sales Podcast
Trade show marketing and VOC: A deep dive into customer insights and perspectives
In this podcast episode, Steve Miller and David Mayo Loomis discuss the importance of the voice of the customer (VOC) in trade show marketing. They emphasize the need to shift focus from sales to understanding customer needs and perspectives. They suggest using VOC in all stages of a trade show, from pre-show research to post-show follow-ups. They also discuss the potential of VOC in driving return on investment (ROI) and building trust with customers. The episode concludes with their excitement about the future of trade shows and the potential for better connections and resources.
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Follow Dave:
https://www.linkedin.com/in/davidloomis/
Get Dave's book: Marketing Is Everything We Do
Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com
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Follow Steve:
https://www.linkedin.com/in/steveamiller/
Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition
Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com